The CALM
Lock In
Role: Design • Art Direction • Branding • Motion Design
With lockdown kicking in across the UK in early 2020, we at CALM wanted to create a virtual event to help fundraise for our helpline. We came up with the CALM Lock In, which consisted of a wide range of musicians, comedians, celebrities and DJs all live-streaming back to back from their homes on a Friday night.
The aesthetic of gig posters and ephemera was adopted to give the virtual gig the atmosphere of a real-life one. This DIY aesthetic was also applied to the video content created, using rough motion transitions and lower frame rates to give the videos a authentic feel to them.
