CALM Rebrand

CALM was in need of a rebrand to reflect it’s move away from being purely a male suicide prevention charity to a more inclusive and modern brand. The brand needed to better communicate CALM’s ‘every-man’ position in the sector whilst also conveying the political and empathetic side of the organisation. Creative agency Studio Output were enlisted to solve this challenge and execute the rebrand. 

I worked closely with Studio Output to help inform the direction of the rebrand. As part of the CALM design team, I worked on rolling out the new brand assets for the organisation, including clothing, merchandise, signposting materials and digital assets.